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Proudly announcing Workshop Coffee at White Collar Factory

It’s hard to believe it’s been almost three years since we opened our Fitzrovia Coffeebar.

In that time we’ve released over 100 coffees (roasting over 175,000 kilos in the process).

We’ve seen two parts of the business move from their original homes. Our original Maylebone Coffeebar decamped a few metres from its first location on Wigmore Street to new digs in St. Chrstopher’s Place. Our Roastery packed up its cupping spoons and headed further east from Clerkenwell to a dedicated and infinitely larger space in Bethnal Green. These changes, and numerous others in between, have kept us busy.

As have plans for our latest opening. 

At the beginning of June, we’ll be dialling in our coffees for the first time at our fourth coffeebar and fifth location: Workshop Coffee at White Collar Factory.

Located on Old Street roundabout, the project is billed as one of the most ambitious and progressive workspaces in London and we’ll be serving drinks from a bar -- or bars -- to match. Incorporating two coffeebars, the first will be located on the ground floor of the space, serving delicious coffee to the public throughout the working week. A six-metre-long, basalt-topped bar will take pride of place in the 1,300 sq. ft. coffeebar area. Complemented by a beautifully tactile tiled bar front, it will be adorned with much of the machinery our regulars have come to know so well: a 3-group La Marzocco Linea PB and Nuova Simonelli Mythos 1 Grinders.

The second bar will located on the buildings 17th floor, serving the buildings tenants and offering an incredible view of London's skyline from its terrace (and 150m running track).

Taking a slightly different approach to filter coffee service, we’ll continue to serve two filters from our rotating, seasonal range at any one time. However, both will be brewed using our Fetco batch brewers.

With the space taking inspiration from the work of self-taught French architect and designer, Jean Prouvé, references will be found throughout the building, from its factory-like finish, to the green colour palette that runs throughout and even the coffeebar seating, which will provide space for more than 40 to enjoy the best coffee possible.

There’s lots to be done between now and then, but we’re looking forward to sharing more information with you in the coming weeks.

Considering taking the first step in your career in coffee? Or thinking of taking the next? With a new location comes a need for more motivated team members looking to learn, develop and progress. Find out more on how to join us here.

 

April 30, 2014

Fitzrovia › New Store ›


Proudly Announcing: Our Fitzrovia Coffeebar

This focused space will open at the end of June, and is located just off Regent Street in Central London. The space will take inspiration from the surrounding neighbourhood's 19th Century British heritage with its Victorian Bohemia design, arrived at in conjunction with our partners at Ink Associates.

Fitzrovia was historically one of London’s most avant garde neighbourhoods, and its coffee houses and pubs served as intellectual meeting points for writers, politicians and artists alike. With our new store, we aim to draw on this with our use of eclectic materials that provide a decorative element, underpinned by a traditional look and feel.

The bar itself will be comprised of Madagascan granite with stunning pearl blue highlights, finished with a La Marzocco Linea PB espresso machine and the ever faithful collection of Mazzer grinders. The Fitzrovia Coffeebar will be open seven days a week, serving both an espresso-based menu, alongside filter offerings through the Aeropress and Fetco CBS brewers, and a concise but delicious range of food items.

With standing room in the front of the space, and a secluded seating nook at the rear, we're looking forward to serving as our neighbourhood's connection to the lively and discursive meeting spaces of yesteryear.

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Fitzrovia Coffeebar
80A Mortimer Street
Fitzrovia
W1W 7FE

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