At the end of September, Japanese outdoor lifestyle brand, Snow Peak, announced that they’ll be opening their European flagship store in London’s St. James’s Market. Alongside their array of high quality clothing, camping equipment and gear, their first ever European location will also be operating a full-service café in the three-story store, which will proudly serve Workshop Coffee.
Having spent several months working closely together on both the design of the coffeebar and the equipment it will hold, Snow Peak will be pulling shots of our seasonal espressos using a combination of Nuova Simonelli Mythos One grinders and a 2-Group La Marzocco Linea Classic AV. The team will also be showcasing our filter coffees using their own range of titanium coffee brewing hardware to make clean, sweet and fresh cups brewed as pourovers.
From the moment we began speaking with Snow Peak’s Vice President, Lisa Yamai, the parallels between their approach and our own were apparent and abundant. As we continued our conversations and gained a greater insight into their approach, we realised those similarities ran to the very core of both companies.
As well as sharing a passion for things done well, Snow Peak are in continual pursuit of better products. To do this, they're forever tweaking and iterating on what has come before with the aim of making something better.
Their desire to inspire more people to enjoy the outdoors also struck a chord with us. We're always looking for ways that offer people access to the exceptional coffee wherever and whenever they choose to drink it. Snow Peak's beautifully designed, carefully considered outdoor brewing gear is an exciting way of helping people to do exactly that.
We're incredibly excited to begin working together and know exciting things lie ahead in the coming months.
Snow Peak’s London store opens on Friday 25th October and will be located at 16a Regent Street, St. James’s, London, SW1Y 4PH. If you can’t wait to visit their first European store, their UK online shop is open now.