Collection: Fortitude Bakehouse

Nestled on a quiet cobbled mews in leafy Bloomsbury, Fortitude Bakehouse would be described as a hidden gem if it wasn’t so perpetually popular. Frequently appearing in ‘Best London’ and ‘Best UK’ bakery lists, Fortitude was founded by Dee Rettali and Jorge Fernandez, who set out to bring an entirely different type of baking to the city when they first swung open their large wooden doors in 2018.

The approach that Dee and her team of bakers take is unique in that it makes cakes from sourdough. This requires attention throughout the week, and there’s barely an hour of any given day that there isn’t at least one baker on site tending to the various batters, doughs and mothers. This time consuming process yields incredible results, helping to create an incredible depth of flavour in the final products, which are enjoyed by hundreds of queueing customers each day.

You can now find our seasonal single origin coffees in the hoppers at Fortitude throughout the week. Espresso is made on their custom-pained La Marzocco Linea PB, and a rotating range of single origin filter coffees are always available as batch brew. We also worked with the team to create bespoke 250g retail coffee bags, which are available to take home.

Untapped potential

Have you tried:

Untapped potential

Have you tried: