Discussing the challenges of harvest time with Olke Bire and Mesele Haille. - Ethiopia, January 2014
Checking out newly-planted cultivars with Elias Roa at Finca Tamana. - Colombia, November 2013
As quality-focused coffee roasters, a large part of our role is choosing which particular coffees will be featured in our range, intended to showcase the best coffee possible.
And for us, showcasing the best coffee possible means working closely with the best coffee growers, producers, exporters and co-operatives; those that are willing to develop, evolve and adapt as together we target ever-improving quality in the cup.
This year we will be focusing our travel and purchasing on Ethiopia, Kenya, Rwanda, Colombia, El Salvador, Costa Rica, and Guatemala with the possibility of Brazil too; countries in which we are spending more and more time, travelling and learning from the people who grow our coffee. We will also make smaller, occasional purchases from other producing countries.
To understand the challenges and opportunities in each of these places, and to locate the specific lots we want to purchase, last year alone we made no fewer than six trips to producing countries, travelling for around 50 or 60 days of the year.
We make no bold claims about having all the answers, nor about being unique or pioneering in this approach. What we do claim, however, is a genuine and sincere commitment to developing on-going relationships with producers, that facilitate their objectives of better financial reward for their handiwork, and our desire to serve for the best coffee possible.