For those of you on the pulse, you may have noticed that we put a temporary stop on accepting any new wholesale customers. We thought we should take the time to explain the thinking behind this decision.
As you may have noticed from our ‘Where to Drink It’ blog posts, we are working with more and more exciting new cafes around the UK and also internationally. In recent weeks we have been fortunate enough to work with cafes and coffee bars in Oslo, Dublin, Budapest, Stockholm and even further afield. The feedback overall has been very positive and that is something we would like to be able to maintain.
However, as our presence in the coffee industry has grown we have begun to feel the strain. We pride ourselves on the quality and consistency of our coffee and would rather see these standards maintained than suffer at the expense of growing volume. We put a great deal of time and effort into sourcing outstanding green coffee and want to be sure we are always getting the most from it; for ourselves and for our wholesale partners. To do any less would be an injustice to all the care and the hundreds of man hours farmers have put into growing and producing their coffee.
At the moment we feel we can still maintain these high standards, but we are aware that any further growth without a change to our systems may impact upon quality. In terms of quality, first of all we mean the coffee, but secondly and importantly, we also mean that quality of work that our team enjoy. We aim to be a progressive and modern employer; overworking your team for the sake of profit is not a route we ever want to go down.
For those who are keen to stock our coffee at their cafes, restaurants or coffee bars, please do not fret. We are working towards expanding what we can offer and are confident that soon enough we will be opening new accounts again. In the meantime feel free to get in touch with us, as we are still very keen to have those conversations and continue to support those people who appreciate our coffee.