With only a hint of tongue-in-cheek, Jorge stands and declares "I'm ready to be famous".
A cattle farmer from Pichincha, Ecuador, he has provided some of the most memorably mouthwatering cups in our recent history. Made all the more astounding when you realise there are only three harvests under his belt, Workshop has purchased the last two. Deserving to be as world-renowned as some of the 'rockstar' producers from neighbouring Colombia, Jorge Tapia's coffee screams delicious, delicate, nuanced, complex. Superlatives have yet to be written; it really is that good.
Jorge is not in coffee just for the fame, despite what he says. Ultimately, he wants to better his family's lives. Knowing full well the premiums attached to the coffees of Elias Roa, Arnulfo Leguizamo and Astrid Medina, some of Colombia's most famous producers, have changed their lives, Jorge wants this for wife Hilda, their children Jessica and Cristobal, Jessica's daughter Alison.
Continuous improvement. Easy to say, not as easy to implement, but that won't hold Jorge back. A loan from Caravela funds the purchase of a hand-cranked depulper, dropped in the middle of his trees, saving the effort of hauling coffee cherry up through the steep, overgrown forest. The slimy depulped coffee, their weight reduced by 70% now out of the skins, is transported to the farmhouse, location of Jorge's washing and drying facilities twenty minutes drive away.
Walking us through his steps of processing, Jorge knows where he needs to invest. Better washing facilities to process more volume. A cooler place than the current location, the eaves of his house, to do the initial drying. More prominent raised beds with greater adjustability in temperature and shade control. All of these plans achievable, all of these plans already being worked upon.
Expect big things from Jorge Tapia. This is a name to remember.